Privacy policy

Privacy Policy

Effective date: [01/01/2026]

This Privacy Policy explains how Erik Lang (“the Seller”, “we”, “us”) collects, uses, and protects your personal data when you use www.eriklang.co.uk.

1. Who we are

Erik Lang is a sole trader based in the United Kingdom.

For any questions regarding this policy or your data, contact:
Email: erik@fifthelementpottery.com 

2. What data we collect

We may collect the following personal data:

  • Name
  • Billing and delivery address
  • Email address
  • Phone number (if provided)
  • Order details and purchase history

Payment details are processed securely by third-party providers (we do not store card details).

We may also collect limited technical data such as:

  • IP address
  • Browser type
  • Website usage (via cookies)

3. How we use your data

We use your data to:

  • Process and fulfil orders
  • Communicate with you about your order
  • Provide customer support
  • Comply with legal obligations
  • Improve our website and services
  • Send marketing communications (only where you have opted in)

4. Newsletter & marketing communications

If you choose to subscribe to our newsletter, we will use your email address to send:

  • Updates about new products
  • News about the studio
  • Occasional offers or announcements

You will only receive these communications if you have actively opted in.

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in any email
  • Contacting us directly

We do not send unsolicited marketing emails.

5. Legal basis for processing

We process your data under the following lawful bases:

  • Contractual necessity – to fulfil orders
  • Legal obligation – for accounting and compliance
  • Legitimate interests – to operate and improve the business
  • Consent – for newsletter and marketing emails

6. Sharing your data

We only share your data where necessary, including:

  • Payment providers (e.g. Stripe, PayPal)
  • Delivery services (e.g. Royal Mail or couriers)
  • Email marketing providers (for newsletters)
  • Website hosting providers

These providers only process your data to deliver their services.

7. International transfers

Some service providers may store or process data outside the UK or EEA. Where this occurs, appropriate safeguards are used.

8. Data retention

We retain personal data only as long as necessary:

  • Order data: up to 6 years (for legal/accounting purposes)
  • Newsletter data: until you unsubscribe
  • Customer communications: as needed for support and records

9. Your rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Request data portability

To exercise these rights, contact us via email.

You also have the right to lodge a complaint with the Information Commissioner’s Office.

10. Cookies

This website uses cookies to:

  • Ensure the website functions correctly
  • Analyse usage and improve performance

You can control cookies via your browser settings or cookie banner (if implemented).

11. Data security

We take reasonable technical and organisational measures to protect your data.

However, no system is completely secure, and absolute security cannot be guaranteed.

12. Third-party links

This website may contain links to third-party sites. We are not responsible for their privacy practices.

13. Changes to this policy

This policy may be updated from time to time. The latest version will always be available on this page.